Carlile Swimming provides swimming instruction to Australian children giving them an asset they can enjoy for life. We thought their brand was about their people, their spirit, their enthusiasm and their dedication.


“This has been a fascinating and, at times, demanding process,”
said Richard Cahalan, Carlile’s General Manager.

“We were challenged by Cliff to identify exactly what we do and what we stand for. We realised that our brand is more than just a logo. It is our people who embody our values, our spirit and our style. This includes how we work together, how we act, what we do and who we are.”