Dynaweld achieved a significant growth in market share as a result of a new brand identity and marketing communications program.

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Since the launch of the Dynaweld brand identity sales revenue increased 35.48%, numbers of new customers increased 25% and average customer spending increased 10.3%.

Janelle Bulmer, General Manager, says, “Branding has helped us maintain good price levels and improve our market positioning as a supplier of quality products – the response was quite amazing”.

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