Total Foodtec is one
of the largest diary manufacturing companies in Queensland.


A public relations firm approached me to look at re-branding one of their clients' companies. They thought Total Foodtec was wandering aimlessly with a diverse set of businesses in food manufacturing and products with no cohesive brand identity.

We investigated their business and found they were circling a number of different food markets from cheese production to cattle food products. Working with the PR firm we renamed the businesses under Total brand umbrella. The above profile illustrates the new brand structure and illustrates what each division services under the holding company does.